Words are wonderful.

So, why use the same ones to describe yourself as everyone else?

You started your business because you wanted to make a difference. Not because you saw what the guys down the road are doing and thought you could do it too.

You love doing what you do and the way it helps people. And that’s what your website, blogs, brochures, emails, sales letters, and adverts should say. Because that’s where the stories are. That’s where the truth is. It’s where you are, your personality. Your USP. Your ‘why’.

The trouble is, it’s hard to get those words right. You’re not a copywriter, and you don’t know how to capture the spirit of your business in powerful web copy that connects.

If you could translate the way your business helps into good web copy, you know more of the right customers would be drawn to you. Your personality, character, your attitude. It’s all there. You’re just not communicating it in words that connect. Capture it and you’ll find your success (whatever that means to you because it’s different for everyone).

It’s not easy. It takes time. Thought. And research.

It’s not free, either. But it is the best value marketing you’ll ever do.

You’ll develop trust. Trust with those you want to help. They in turn will want to help you. And from that your business will grow.

Raise the standard of the way you talk to your customers and bring it up to the same level as everything else you do.

I’ll help you get there.

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Why choose a business copywriter like me?

  • Your business has grown up around you. It’s moved on, but your website copy still resembles the early days. It’s like the year 6 school photo your nan keeps on the mantelpiece – it’s cute but it’s kind of hard to tell it’s you.
  • The copy on your website has (up to now) always been an afterthought. Maybe the web designer included it for free, or you even tried writing it yourself (hands up!). If you have, good for you! No one knows your business like you do. Trouble is, it can be really hard to write about yourself. A fresh pair of eyes and the perspective of an expert business copywriter can refine and give direction to what you’ve written so far.
  • Your website looks great but is doing nothing for your inbound calls and enquiries. You don’t need a complete redesign but the copy needs tweaking.

I can help. I can make your website more profitable. In my previous businesses I wasted loads of time and thousands of pounds on websites that looked great but skimped on the copy. The sites worked if people wanted to check that I was real but they did nothing for my bottom line. Finally fixing the copy, loving it, and being successful is what made me want to change career and become a copywriter.

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