I work with owners of growing businesses who love what they do and who want to market themselves and their companies with personality.
My customers are busy running their businesses. Their company has grown up around them, and it’s all-consuming. They’d like their marketing to reflect them and their approach, and to win them more of the right customers. But that’s easier said than done.
Often their current website and content is boring and confusing. It makes them sound like everyone else and tells people the same things over and over again.
It’s so hard to write about yourself. When you’re in the thick of your daily business battles it’s easy to focus on what you sell instead of how you help your customers. It’s also easy to forget that you, the people and personalities behind the name on the door, and your purpose, why you do what you do, are what makes it so special.